5 App Store Optimization Strategies: Brief Guide to ASO

App store optimization is a process to increase an app or game’s visibility by optimizing the download page according to the user intent and visual graphics. Hence, it climbs the visibility ladder quickly. 

 

In recent reports, approximately 3.48 million Android and 2.22 million iOS apps are available on the Google Play and Apple Apps Store. That said, Google Play Store is about to hit $60 billion in 2023 at a CAGR of 19%. 

 

With the tough competition at google play and apple app store, you need to play smart by leveraging proven ASO strategies so the app can rank and increase the convection rate. 

 

In this blog, we will look at five app store optimization strategies that will help you navigate to understanding the basics of mobile app marketing. 

 

What Factors Are Included in App Store Optimization?

 

Before we get into the app store optimization strategies, some factors also play an essential role in the app or game ranking. These factors are important for both app marketers and app developers as they would help in app development and marketing campaigns. Let’s come and take a look. 

 

• App Downloads\Installs
• App Metadata (keywords)
• App’s revenue
• Reviews and Ratings
• App retention
• Update cycle
• App quality
• Localization
• Backlinks

 

App Store Optimization Strategies 

 

The ASO strategies work when the right audience is targeted while applying them from the date an app or game is released. Here are the top 5 app store optimization strategies that you should follow:

 

Choose the Right Title and Metadata 

 

The title is the first thing a user sees when searching for a keyword on the app stores. It is essential to write a title that fulfills the user's intent and intrigues the user to download the app. 

 

The maximum number of characters for the title is 30, and there, you have to play the magic smartly so that users can catch the title at once glance. The best is to keep the characters to 25; otherwise, it will show 'Read More.' 

 

Here is a perfect example of writing the title of an app or game. This title encapsulates the following positive factors:

 

1. A clear title
2. Inform the users of the gameplay, i.e., users will experience city life in the metaverse
3. Precise and short title of 30 characters

 

Compelling Screenshots and Explainer Videos

 

Visual for app store optimization includes screenshots, images, and videos. 

 

Did you know that 15% of users of Google Play and 7.5% of users of Apple App Store engage in video post?

 

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App previews are one of the most essential factors that capture the audience's attention. Compelling visuals that give insights into the app functionality, user interface, and features can help you shine in the app store and increase visibility. The app or game app screenshots can be in landscape and portrait size. Here are some of the requirements that you need to consider while uploading the app previews:

 

• JPEG or 24-bit PNG (no alpha);
• Aspect ratio: no more than 1:2 or 2:1
  
  

Here is a further breakdown of dimensions for app previews: 

• Minimum dimension: 320px. 
• Maximum dimension: 3840 px.

In addition to that, you can also create videos for app previews that inform the users of your app functionality, app purpose, and other vital features. You can utilize explainer videos for your app store that persuade users to download the app and experience the features.

 

 

While you work on explainer videos for app previews, here are some of the factors that you can consider:

 

Video length: 15 - 30 seconds video is recommended.

 

Poster Frame: Make an engageable thumbnail that piques the users’ interest 

 

Sound: Voiceover, video sounds, Subtitles, or on-screen callouts

 

Localization: Multiple Translations 

 

Optimize the Product Pages on App Stores 

 

Developing a product page is an essential ingredient to build the authority of your product (a game or an app). When optimizing your product page, it's essential to consider its comprehensive package that includes an optimized title, well-crafted metadata, eye-catching visuals, app sounds, appealing icons, and clear developer contact information. Also, make sure that the layout of your product page (a game or an app) fulfills each detail as per the requirements of app stores such as Google Play, Apple App Store, etc. for enhanced visibility and driving downloads.

 

Optimize your Ads and Campaigns 

 

Integrating ads and campaigns with the proper optimization on the product page of app stores would help you get more downloads. Ads and campaigns can help you retarget your audience in a better way that guarantees exposure, enhanced performance, and increased ROI. 

 

Moreover, the data obtained from ads and campaigns can also help you revamp your ASO strategies and make them more relevant to your audience. Meanwhile, ASO can leverage play store listing assets such as app titles, descriptions, and screenshots to create compelling ad creatives. 

 

Types of Ads for ASO

 

Not every ad works for every game or app on the app stores. It is essential to properly research and analyze your target audience, your conversion goals, and your app market. Here are some of the types of ads and campaigns that you can use for app store optimization:

 

• Search Ads
• Display Ads
• App Install Ads
• Universal App Campaigns (UAC)
• Video Ads (YouTube Ads)
• Smart Campaigns
• Discovery Ads
• Shopping Ads (Google Play Store only)

 

Benefits of Ads and Campaigns for ASO     

 

You can achieve many scalable benefits from ads and campaigns for mobile app marketing only if done right. If you are having second thoughts about running ads or campaigns for app store optimization, then don’t - because here are the top benefits you will get:

 

• Increase App Visibility
• Target Advertising
• Enhanced App and Game Awareness
• Data-Driven Optimization
• App Remarketing 
• Competitive Advantage  
• Improved App Downloads 

 

Choose the Right App or Game Icon 

 

The first impression is the last. Usually, yes! 

 

This might not fit everywhere and could be wrong, but from the user's perspective, the appearance of any product (an app or game) is the first and foremost important factor. While speaking of app store optimization, the app icon is the first impression you would make on a user. 

 

A compelling icon would persuade users to click on the app and explore its features. It is highly crucial to the brand identity and app store ranking along with app store ranking factors. One more important thing is that you have to make sure that the game or app icon is consistent across different stores so the users can recognize the game or app right away. 

 

Cut the Frustration & Get More Downloads with our ASO Services 

 

Want to get more downloads, increase app visibility, brand awareness, and more ROI? Get our app store optimization services today and see an effective increase in your app download, organic ranking, and visibility to a wider audience. 

 

Let’s discuss your project now. Shoot us an email and get ready for success with us!