5 App Store Optimization Strategies: Grow your Apps and Games Visibility
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5 App Store Optimization Strategies: Grow your Apps and Games Visibility


App Store Optimization



5 Min Read

App store optimization is a process to increase an app or game’s visibility by optimizing the download page according to the user intent and visual graphics. Hence, it climbs the visibility ladder quickly. 


In recent reports, approximately 3.48 million Android and 2.22 million iOS apps are available on the Google Play and Apple Apps Store. That said, Google Play Store is about to hit $60 billion in 2023 at a CAGR of 19%. 


With the tough competition at google play and apple app store, you need to play smart by leveraging proven ASO strategies so the app can rank and increase the convection rate. 


In this blog, we will look at five app store optimization strategies that will help you navigate to understanding the basics of mobile app marketing. 


What Factors Are Included in App Store Optimization?


Before we get into the app store optimization strategies, some factors also play an essential role in the app or game ranking. These factors are important for both app marketers and app developers as they would help in app development and marketing campaigns. Let’s come and take a look. 


  • App Downloads\Installs
  • App Metadata (keywords)
  • App’s revenue
  • Reviews and Ratings
  • App retention
  • Update cycle
  • App quality
  • Localization
  • Backlinks


App Store Optimization Strategies 


The ASO strategies work when the right audience is targeted while applying them from the date an app or game is released. Here are the top 5 app store optimization strategies that you should follow:


Choose the Right Title and Metadata 


The title is the first thing a user sees when searching for a keyword on the app stores. It is essential to write a title that fulfills the user's intent and intrigues the user to download the app. 


The maximum number of characters for the title is 30, and there, you have to play the magic smartly so that users can catch the title at once glance. The best is to keep the characters to 25; otherwise, it will show 'Read More.' 


Here is a perfect example of writing the title of an app or game. This title encapsulates the following positive factors:


  1. A clear title
  2. Inform the users of the gameplay, i.e., users will experience city life in the metaverse
  3. Precise and short title of 30 characters

app store services


Compelling Screenshots and Explainer Videos


Visual for app store optimization includes screenshots, images, and videos. 


Did you know that 15% of users of Google Play and 7.5% of users of Apple App Store engage in video post?


video content


App previews are one of the most essential factors that capture the audience's attention. Compelling visuals that give insights into the app functionality, user interface, and features can help you shine in the app store and increase visibility. The app or game app screenshots can be in landscape and portrait size. Here are some of the requirements that you need to consider while uploading the app previews:


  • JPEG or 24-bit PNG (no alpha);
  • Aspect ratio: no more than 1:2 or 2:1

Here is a further breakdown of dimensions for app previews: 

  • Minimum dimension: 320px. 
  • Maximum dimension: 3840 px.

In addition to that, you can also create videos for app previews that inform the users of your app functionality, app purpose, and other vital features. You can utilize explainer videos for your app store that persuade users to download the app and experience the features.