Invogames
What is Character Design for Games: All You Need To Know

What is Character Design for Games: All You Need To Know

Invogames

Game Development

|

November 20, 2023

|

4 min read

Character design always holds a special limelight, no matter whether it’s a movie or a video game. And that’s precisely what stays in the minds of an audience forever, more than anything else. When we talk about games in particular, it doesn't matter if it takes you two weeks or a month to create the most addictive game, the game will only make its way to the hearts of players if its main character is genuinely irresistible. 

 

In this blog, we will talk about the significance of character design for video games, explore the basic principles of character design, and provide expert tips to win over the audience with an appealing character design. 

 

What Is Character Design For Video Games?

 

Simply put,

 

“Character design for video games is creating the appearance, personality, and traits of a video game character.”

 

Making a video game character involves how they will look in their color, appearance, personality, and expressions. No matter how you design your character with color, personality and facial expressions, it will always carry its unique identity that will be imprinted on the minds of players forever and forms an emotional connection with them. 

 

All the old-time classics that you used to play, like Mario, Street Fighters, Pac-Man, and Sonic the Hedgehog, are all recognized for their memorable game characters. From Mario's love for adventure to Pac-Man munching through mazes and Sonic zipping around in blue, these characters have made such an impression that their excitement and fun made us remember those even after all these years.

 

Character Design

 

The Fundamentals Of Character Design

 

Designing a perfect video game character is never easy. It takes a lot of brainstorming sessions and efforts to bring life to your imagined characters. Professional game character artists take a lot of time thinking about how the characters will look, their personalities, and how they fit into the game's world. 

 

So, if you are looking to create an iconic game character, we’ve narrowed down some key fundamentals to consider that will help you create a video game character that everyone will love and connect with on a whole new level. 

 

Appearance 

Consider the visual characteristics of a character, such as its physical features, clothing, and accessories. 

Personality

Think about the character’s personality, emotions, and behavior to make them feel real and relatable. 

Role

Identify the character’s role in the game story. Will it be a hero, villain, or sidekick? This helps align the actions with the role.

Backstory

Create a backstory of the character that matches its role and character in the game story. 

Expressions

Create interesting facial expressions and body language of a game character that conveys different emotions. 

Movements

Decide how the game character will move and interact throughout the game. Will it run, jump, or climb?

Consistency 

Keep the video game character design consistent throughout the game to make it easily recognizable by the players. 

Contrast 

Create a character design contrast that stands out against the game environment with proper lighting and color for easy identification of characters. 

 

Besides these basics of character design, there are some factors that determine the game’s success with highly-detailed characters. Read on to know what factors it takes to create an exciting game character.

 

5 Easy Steps For Video Game Character Design

 

No matter what type of character your game demands, there’s always a creative way to bring life to these characters. As characters are the heart and soul of any game, their design should aim to engage players to the maximum and establish a lasting connection between the players and the game world. 

 

Let’s start with the agile approach to creating your desired video game character in just 5 simple steps.

 

Step 1: Identity your character 

 

Start by thinking about all the minor details about your character, including its personality, looks, and role in the game. This initial brainstorm of the character’s visual identity will help you shape the best character design and create a character that resonates with the players. 

 

Step 2: Sketch out your idea

 

Once you have a solid concept of your game character, it's better to put your ideas to paper by sketching your character to see how it will look. This sketch will help you add details to your character, such as facial features, clothing style, etc. so that you can have a more refined look of your character. 

 

This step will help you move forward with the character design process, where you will continue working on your character design to enhance its visual identity. 

 

Step 3: Add colors for visual appeal

 

This step of the character design process is the most important as it enhances the overall game aesthetics. Begin with deciding a color palette for your character’s skin, hair, clothing, accessories, and more. No matter what color you choose, make sure it adds depth to your character and make it look more visually appealing. 

 

Step 4: Create a 3D design of your character

 

Once you have finalized the concept art of your character with colors, it's time to transform the 2D game character design into 3D. To achieve this, you can use specialized software, such as Autodesk Maya, Blender, iClone, MakeHuman etc. to create the digital design of your character. 

 

You can play around with different features of the advanced software to design fun and immersive characters. Begin animating your game characters and make them feel alive with different animations like running, walking, jumping, and other actions. 

 

Step 5: Test your game character

 

Thoroughly test your character’s movement, interaction, and animations to ensure they function as intended gameplay mechanics and provide a fun experience to your players. Fine-tuning the character’s movement and its interaction with the environment will enhance gaming experience and encourage player engagement. 

 

Remember! 


There isn’t any strict order from one step to the next while designing a game character, you can always move back and forth to refine your ideas and experiment with different approaches to create the most attractive video game character. 

 

 

5 Best Character Design Software And Tools 

 

Have you ever wondered what makes 3.09 billion gamers so intrigued towards video gaming? Besides graphics and gameplay, game characters and their backstory are the leading reasons that encourage player engagement and drive immersive experiences. And to achieve this, professional game character artists employ advanced character creation software to create video game characters. 

 

To help you create the most realistic and detailed characters, we’ve compiled a list of our top picks for the best character design software. 

 

 

Autodesk Maya is the most powerful software for video game character design. Due to its advanced set of tools, Maya helps with the entire character design process, from the initial concept to the final animation. This advanced software also supports rigging and animation to create lifelike characters with realistic movement to enhance players' experience. 

 

 

Daz3D allows customizable 3D character creation for video games. With Daz 3D, you can customize and pose characters using a user-friendly interface. This tool has a library of ready-made 3D models and characters that allows the artists to create diverse types of game characters.

 

 

Blender is the most popular open-source software for video game character design. Blender offers versatile tools for creating, modeling, texturing, rigging, animating, and even rendering 3D characters. Blender has a large supportive community that shares tutorials to make it easy for beginners. 

 

 

ZBrush is a specialized software that helps make video game characters look detailed and lifelike. It is a powerful tool that is used to create highly detailed and realistic characters. ZBrush produces high-quality, detailed sculpts that are key in enhancing the realism and depth of characters. 

 

 

MakeHuman is another popular character design software. This user-friendly tool allows the quick creation of customized 3D characters with realistic details. Rather than creating the characters from scratch, this tool allows you to customize ready-to-use human models as per your requirements.  

 

Tips For Creating The Best Character Design

 

Creating the most exciting game characters is a one-shot opportunity that can either captivate players and become iconic or miss the mark and leave players feeling disconnected. How you design your game characters greatly influences the entire gaming experience, player’s emotions and engagement. 

 

To help you create the best character design, we’ve shared some valuable tips to connect the players with the game. 

 

Tips For Creating The Best Character Design

 

Character Design For Video Games | InvoGames

 

Create a character design for your game that resonates and make a connection with players with our expert game character designers. 

 

At InvoGames, we provide stylized, humanoid, and lifelike character designs for different game genres.  Regardless of the complexity, we create lifelike game characters that fit seamlessly into the game world and provide an enriched gameplay experience to the players. Reach out to us and bring your game character to life.

Character design always holds a special limelight, no matter whether it’s a movie or a video game. And that’s precisely what stays in the minds of an audience forever, more than anything else. When we talk about games in particular, it doesn't matter if it takes you two weeks or a month to create the most addictive game, the game will only make its way to the hearts of players if its main character is genuinely irresistible. 

 

In this blog, we will talk about the significance of character design for video games, explore the basic principles of character design, and provide expert tips to win over the audience with an appealing character design. 

 

What Is Character Design For Video Games?

 

Simply put,

 

“Character design for video games is creating the appearance, personality, and traits of a video game character.”

 

Making a video game character involves how they will look in their color, appearance, personality, and expressions. No matter how you design your character with color, personality and facial expressions, it will always carry its unique identity that will be imprinted on the minds of players forever and forms an emotional connection with them. 

 

All the old-time classics that you used to play, like Mario, Street Fighters, Pac-Man, and Sonic the Hedgehog, are all recognized for their memorable game characters. From Mario's love for adventure to Pac-Man munching through mazes and Sonic zipping around in blue, these characters have made such an impression that their excitement and fun made us remember those even after all these years.

 

Character Design

 

The Fundamentals Of Character Design

 

Designing a perfect video game character is never easy. It takes a lot of brainstorming sessions and efforts to bring life to your imagined characters. Professional game character artists take a lot of time thinking about how the characters will look, their personalities, and how they fit into the game's world. 

 

So, if you are looking to create an iconic game character, we’ve narrowed down some key fundamentals to consider that will help you create a video game character that everyone will love and connect with on a whole new level. 

 

Appearance 

Consider the visual characteristics of a character, such as its physical features, clothing, and accessories. 

Personality

Think about the character’s personality, emotions, and behavior to make them feel real and relatable. 

Role

Identify the character’s role in the game story. Will it be a hero, villain, or sidekick? This helps align the actions with the role.

Backstory

Create a backstory of the character that matches its role and character in the game story. 

Expressions

Create interesting facial expressions and body language of a game character that conveys different emotions. 

Movements

Decide how the game character will move and interact throughout the game. Will it run, jump, or climb?

Consistency 

Keep the video game character design consistent throughout the game to make it easily recognizable by the players. 

Contrast 

Create a character design contrast that stands out against the game environment with proper lighting and color for easy identification of characters. 

 

Besides these basics of character design, there are some factors that determine the game’s success with highly-detailed characters. Read on to know what factors it takes to create an exciting game character.

 

5 Easy Steps For Video Game Character Design

 

No matter what type of character your game demands, there’s always a creative way to bring life to these characters. As characters are the heart and soul of any game, their design should aim to engage players to the maximum and establish a lasting connection between the players and the game world. 

 

Let’s start with the agile approach to creating your desired video game character in just 5 simple steps.

 

Step 1: Identity your character 

 

Start by thinking about all the minor details about your character, including its personality, looks, and role in the game. This initial brainstorm of the character’s visual identity will help you shape the best character design and create a character that resonates with the players. 

 

Step 2: Sketch out your idea

 

Once you have a solid concept of your game character, it's better to put your ideas to paper by sketching your character to see how it will look. This sketch will help you add details to your character, such as facial features, clothing style, etc. so that you can have a more refined look of your character. 

 

This step will help you move forward with the character design process, where you will continue working on your character design to enhance its visual identity. 

 

Step 3: Add colors for visual appeal

 

This step of the character design process is the most important as it enhances the overall game aesthetics. Begin with deciding a color palette for your character’s skin, hair, clothing, accessories, and more. No matter what color you choose, make sure it adds depth to your character and make it look more visually appealing. 

 

Step 4: Create a 3D design of your character

 

Once you have finalized the concept art of your character with colors, it's time to transform the 2D game character design into 3D. To achieve this, you can use specialized software, such as Autodesk Maya, Blender, iClone, MakeHuman etc. to create the digital design of your character. 

 

You can play around with different features of the advanced software to design fun and immersive characters. Begin animating your game characters and make them feel alive with different animations like running, walking, jumping, and other actions. 

 

Step 5: Test your game character

 

Thoroughly test your character’s movement, interaction, and animations to ensure they function as intended gameplay mechanics and provide a fun experience to your players. Fine-tuning the character’s movement and its interaction with the environment will enhance gaming experience and encourage player engagement. 

 

Remember! 


There isn’t any strict order from one step to the next while designing a game character, you can always move back and forth to refine your ideas and experiment with different approaches to create the most attractive video game character. 

 

 

5 Best Character Design Software And Tools 

 

Have you ever wondered what makes 3.09 billion gamers so intrigued towards video gaming? Besides graphics and gameplay, game characters and their backstory are the leading reasons that encourage player engagement and drive immersive experiences. And to achieve this, professional game character artists employ advanced character creation software to create video game characters. 

 

To help you create the most realistic and detailed characters, we’ve compiled a list of our top picks for the best character design software. 

 

 

Autodesk Maya is the most powerful software for video game character design. Due to its advanced set of tools, Maya helps with the entire character design process, from the initial concept to the final animation. This advanced software also supports rigging and animation to create lifelike characters with realistic movement to enhance players' experience. 

 

 

Daz3D allows customizable 3D character creation for video games. With Daz 3D, you can customize and pose characters using a user-friendly interface. This tool has a library of ready-made 3D models and characters that allows the artists to create diverse types of game characters.

 

 

Blender is the most popular open-source software for video game character design. Blender offers versatile tools for creating, modeling, texturing, rigging, animating, and even rendering 3D characters. Blender has a large supportive community that shares tutorials to make it easy for beginners. 

 

 

ZBrush is a specialized software that helps make video game characters look detailed and lifelike. It is a powerful tool that is used to create highly detailed and realistic characters. ZBrush produces high-quality, detailed sculpts that are key in enhancing the realism and depth of characters. 

 

 

MakeHuman is another popular character design software. This user-friendly tool allows the quick creation of customized 3D characters with realistic details. Rather than creating the characters from scratch, this tool allows you to customize ready-to-use human models as per your requirements.  

 

Tips For Creating The Best Character Design

 

Creating the most exciting game characters is a one-shot opportunity that can either captivate players and become iconic or miss the mark and leave players feeling disconnected. How you design your game characters greatly influences the entire gaming experience, player’s emotions and engagement. 

 

To help you create the best character design, we’ve shared some valuable tips to connect the players with the game. 

 

Tips For Creating The Best Character Design

 

Character Design For Video Games | InvoGames

 

Create a character design for your game that resonates and make a connection with players with our expert game character designers. 

 

At InvoGames, we provide stylized, humanoid, and lifelike character designs for different game genres.  Regardless of the complexity, we create lifelike game characters that fit seamlessly into the game world and provide an enriched gameplay experience to the players. Reach out to us and bring your game character to life.

frequently asked questions

Character design has a significant impact on how much players enjoy a game. Players feel more connected to the game world when characters are interesting and relatable. Characters with unique looks and personalities make players want to explore and learn more about them. Good character design keeps players engaged and makes the game enjoyable and memorable.

Anatomy and proportions in game character design are about how characters look and are shaped. Anatomy means how bodies and body parts like muscles and bones are drawn realistically. Proportions mean getting the sizes of body parts right so characters look natural. Correcting anatomy and proportions makes characters look believable and fit well in the game world.

Balancing aesthetics and functionality in character design means making characters look good while ensuring they can do what they're supposed to in the game. It's like making sure a superhero's costume looks good but also lets them move and fight easily. Therefore, designers must choose colors, shapes, and details that match the character's roles and abilities without hindering their actions. 

A video game character designer creates the look and feel of game characters. They use their imagination and art skills to draw or build 3D models of characters. They design how characters appear, what they wear, and how they move. The ultimate goal is to make characters that players find interesting, relatable, and fitting for the game's world and story.

To design a video game character:

  1. Start by considering their personality, looks, and role in the game.
  2. Sketch out their appearance and gather reference images for inspiration.
  3. Create a detailed 3D model using software like Blender or Maya, and add textures for realism.
  4. Give them movements and animations that match their personality and story in the game. 

 

Writer InvoGames

Written By:

Hareem Khalid
Senior Writer

Know More About Gaming Industry

1 / 5

InvoGames
InvoGames
InvoGamesInvoGames
WhatsApp Icon