Invogames
UI/ UX Difference: A Detailed Guide to Get Started

UI/ UX Difference: A Detailed Guide to Get Started

Invogames

Game Development

|

January 24, 2023

|

8 min read

UI and UX are the central spines of everything a user can interact with while using any smart device in the present era of technology evolution.

 

UI and UX design are two sides of the same coin; that refer to the essentials of design, customer experience, and customer satisfaction. UI stands for User Interface, which specifically entails the design, colors, animations, and overall design look.

 

UX entails a user experience that focuses on the functionality of the design in delivering a smooth experience to the user. They both differentiate from each other with nuances that we will discuss later.

Let’s discuss each of them one by one.


What is UI/UX Design in the first place?


UI/UX designs are different from each other with the hue of nuances in terms of their usability and features for the user. Let’s have a look at UX/UI design and its fundamentals.

UI Design


The user interface creates a place for the users to interact with the computing world using digital designs. With the help of the user interface, the users can navigate through a website or an electronic device.

The main focus of the UI design is to create aesthetically appealing designs, buttons, navigation systems, previews, and other visual elements. To increase the design and art of a display, user interface design has the most crucial role.

Optimizing a user-interface design according to the audience's requirements is deemed essential to increase usability and interactivity throughout. A smooth design with smooth and appealing navigation boosts user retention and attracts more users.

UX Design


User experience and user interface are interlinked together. Therefore, user experience and its design is one of the most prioritized elements in a digital design so that it is logical, fun, and functional for the user. Regarding UX design, it is more related to the practical implementation of ease of usability and more interactivity.

Creating a UX design entails bringing the ideas to fruition so that it is well-executed and well-rendered to the users. It is the course of interaction that a user has through a user interface, ensuring it is seamless that meets the requirements of the target audience.

UX design is based on collecting the target audience or user’s feedback, suggestions, user journey, user persona, reviews, and extensive market research. All those factors help produce an intuitive user experience design to bridge the gap between user expectations and services/products/companies.

 

UX Design

 

Fundamentals of UI/UX Design


The fundamentals of UI/UX design vary from the nature of their functionality and usage. However, here is the list of UI/UX design fundamentals that focus on their core features and operability.

Fundamentals of UX Design


The core fundamentals of UX design revolve around five factors: 

  • Empathy
  • Strategy
  • Usability
  • Inclusivity 
  • Validation

 

Empathy

 

It redirects the user experience designer to put themselves in the user's shoes and produce designs that guarantee ease of usability and accessibility. Empathy helps in generating more power and initiative design based on user-centred preferences.

Strategy


It follows a set of goals, guidelines, and flowcharts to execute a user-friendly design. Having a well-devised UX crafting strategy leads to following each process from scratch through testing and till the completion of the design.

Usability


The alphabet ‘U’ is the leader of UX design since every digital UX design and designer revolves around it. To provide easy access, maximum functionality, and ensure user-friendliness, the UX designer must ensure the design fulfills optimal usability. 

Inclusivity


One approach that a design has to follow is ‘design for all.’ This mantra is that user experience design enables designers to create content inclusive to all races, ages, genders, backgrounds, socioeconomic statuses, and more. 

Validation


The user validation for the design experience comes above all. Therefore, a user must validate the design, whether it's fulfilling the user's expectations and requirements or not. Feedback forms and suggestions help designers conduct the validation process.

Fundamentals of UI Design


The fundamentals of UI Design revolve around five factors:

  • Visibility
  • Consistency 
  • Feedback
  • Predictability
  • Learnability 

 

Visibility


It is critical to understand what needs to be visible to the user so they can easily navigate the design. Not everything is important that demands be highlighted. Therefore, making an understandable and easy-to-navigate design is necessary.

Consistency


Keeping the design the same throughout the updates and changes is important to make navigation easier for the user. Consistency should be maintained throughout the updates, from buttons to colors to typography and other design elements.

Feedback


Give feedback to the users as they process action and complete it to ensure that their actions have been well-processed. Playing with the visual elements of the user interface of an app, webpage, and digital pages will give a seamless customer experience. 

Predictability


It is important to let users know of their next action to have complete info on their course of action to complete a process. Not highlighting predictability can lead to confusion for the users which is not a good practice.

Learnability


It refers to all four elements mentioned earlier that add up to developing a user-friendly interface giving cues to the users. Learnability gives the details to the user interface designer to ensure an intuitive design and smooth experience.

 

Fundamentals of UI Design

 

Types of UI Design Patterns


There are five major types of User Interface (UI) design patterns that are: 

  • Command Line Interface 
  • Graphical User Interface 
  • Voice-controlled User Interface
  • Touchscreen User Interface
  • Gesture-based User Interface 

 

Let's discuss them one by one.

Command Line Interface


This type of User interface is the most-used interface as it runs on textual commands for executing functions and operations. It is used as a basic platform to kickstart code-based projects. The command-line interface is used for developing programming apps and several similar programs.
 

Graphical User Interface


As the name implies, this interface accompanies visual elements, layouts, icons, widgets, buttons, and so on. Compared to the command line interface, the graphical user interface is more user-friendly as it is easier for users to engage with colors and visual elements.
 

Furthermore, GUI is also known by the name 'Natural User Interface' for the fact that users feel more natural and interactive with the graphical user interface. The major aspects of the GUI include storytelling, timeline design, feed, menu-driven interfaces, and amalgamation of other ideas to create a top-notch GUI. 

Voice-controlled Interface


It is synonymously known as voice speech, as most commands and operations are done using human speech. The perfect example of voice-controlled speech is Alexa and Siri, running commands by a discerning human voice.

In such an interface, there is no visual content; rather, machine learning is leveraged for voice recognition through Natural Language Processing (NLP) and Voice Synthesis.

The voice-controlled interface is one of the most recognizable and used interfaces as it is easier for people to put commands by doing the least. For instance, its functionality among blind people is commendable, as they can interact with an interface through speech. 

Touchscreen User Interface


This type of user interface accompanies touch sensors and is more natural s compared to graphical user interfaces. In the touchscreen user interface, the users do not have to worry about the controls and amalgamation of the buttons and other visual layouts.
 

Touchscreen user interface has made its way to games in virtual reality technology. The most common example is its use in arcade games, mobiles, LCD screens, etc.

Gesture-based User Interface


With recent technological advancements, the gesture-based user interface is rapidly evolving and even making its way to game development. With that being said, such an interface is quite prevalent in AR and VR games, where the movements are converted into game actions.

For instance, AR/VR games developed in Unity can be incorporated with the gesture-based user interface so players can interact using headsets and relevant devices. It utilizes technologies such as gesture recognition technologies for the classification of the gestures, input devices for gesture recognition, and overall prospects.

Does UI/UX Design Require Coding? No, but there is a catch for you. 


UI/UX design does not require coding. However, having knowledge and know-how of coding can boost your capacity and understanding of the back-end functionalities. There is a slight chance of instances where UX/UI designers might need a wee bit of coding knowledge. 

Hence, it does not require coding, but it can be a good choice if you want to leg up your expertise.

UX/UI Design Process - 5 Steps of the Ladder 


The UX/UI design process has five simple steps that enable the UI/UX designer to produce top-notch designs. Here are the five steps:

  1. Product Definition
  2. Research 
  3. Analysis 
  4. Design
  5. Testing 

Product Definition

 

In this step, the designer must gather all the details about the product, brand, vision, user persona, user journey, and product scope.

Doing this is essential to develop a blueprint for designing and developing user interfaces. Once all of this gets clear to the UI/UX designer, it becomes easy for them to design the interface that fulfills the audience's requirements.

Research 


This process further delves into the following categories: 

Market research and analysis to understand the competition happening in the industry 

Research the business domain to understand the field and its UI requirements

Conducting competitor's analysis to properly design the strategy for fruitful outcomes

Research and development for the latest trends, UI/UX design principles like Hierarchy, Consistency, Confirmation, User Control, Accessibility, and guidelines

Analysis


After the completion of research, a UX/UI designer analyzes the information with scrutiny. UX/UI designers must analyze the information to create hypothetical persons, user experience maps, and product representations.

UX/UI designers create hypothetical personas and product representations to finalize the user flow w.r.t product.

Design 


In this phase, all the gathered information is utilized to create the designs. UX/UI designers start working on the graphics, which is carried out by the concept art/idea, to sketching, creating wireframes, and prototypes, and finalizing the design specifications. 

Hence, for the design part it involves the following important steps:

  • Sketching 
  • Wireframes 
  • Testable Prototypes 
  • Design Specifications Development 

 

Testing 


As the name suggests, the testable prototypes developed in the design phase are tested for functionality and operability. User testing and testability are the key aspects of testing to validate the design and its user-friendliness. Different testing tools and techniques are used for the testing phase to ensure the smooth performance of the design.

 

UX/UI Design Process

 


UI/UX designs are adopting modern techniques while leaving behind the traditional methods and interface that users find boring now. UI/UX design trends in 2023 will bring the shift by adopting new technologies and making UI/UX trends in accordance with that.

Let’s quickly overview the UI/UX design trends in 2023.

  • AR/VR/MR
  • 3D Imagery 
  • Immersive Scrolling 
  • Product Reveal Hover Effect 
  • Brutalism 

 

AR/VR/MR 


UX/UI designs are no longer run-of-the-mill as user expectations have changed. They want a more interactive and immersive experience in the design. In the pretext of this, augmented, virtual and mixed realities have become the change users have been looking for.
 

With AR/VR/MR, users can virtually interact with the interfaces, websites, products, and games - using devices and headsets. In UX/UI design, augmented and virtual reality are considered the domain's future.

3D Imagery 


AR/VR and 3D imagery go hand in hand with each other. No more boring and mundane user interfaces, as 3D modeling software are used to give a three-dimensional view for enhanced user experience. 3D UX designs bring 3D assets for dimensions and modeling techniques to the UIs.

Immersive Scrolling 


Do you remember when we only had the option for horizontal and vertical scrolling? Say no to obsolete user interfaces.

Immersive scrolling is a new change and technique in UX/UI designing. It is considered the best for making the journey interactive and enjoyable, leading them to keep the user hooked.

The latest development technologies, such as Javascript, animation libraries, and native implementations accompany immersive scrolling. Immersive scrolling is mostly used in the landing pages giving control to the designers to create the best storytelling UX/UI design.
 

Product Reveal Hover Effect 


When it comes to the product’s UX/UI design, the hover effect is the most initiative one. It enables users to see the product clearly and how it will appear. This gives more of a customized experience to the users and gives a smooth user experience. 

Brutalism 


Brutalism is the latest UI/UX designing trend in 2023 that seems to take over the other mundane trends. To elaborate more on brutalism, it focuses on effectiveness and functionality with a transparent style. It does not contain heavy animations, designs, or Imagery. Here are the main features of brutalism UI/UX design:

  • B/W backgrounds
  • No gradients or shadows
  • Lack of symmetry
  • Crowded design
  • No distinct hierarchy
  • Monospaced typography
  • One font used throughout
  • Contrasting color palette
  • Lack of animation
  • Sparse imagery
  • Simple or non-existent navigation
  • Single-page website design

 

Top 5 UI/UX Design

 

What Is a UX Designer, and What Do UX Designers Do? 


A user experience (UX) designer is responsible for creating a design that bridges the gap between the user and the digital product, creating a seamless experience. A user experience designer starts from scratch by creating proper workflows and strategies to make an intuitive and user-friendly interface. 

What does a UX Designer do?


The roles and responsibilities of a UX designer involve a myriad of responsibilities and activities to execute a proper design. Most importantly, UX designers must put themselves in users' shoes to understand their needs and requirements. However, here is a list of roles and responsibilities of a UX designer:

Extensive research about the user persona, user journey, and similar user interface to produce the best user interface design.

Map out the way navigation of the user interface design has to be formed. A proper user experience blueprint is prepared for further work on wireframes and prototypes. 

User experience designers make rough sketches to show the design stages and relevant elements for the product or website. These sketches are further developed into clickable prototypes for the experimentation and implementation of the design.

UX designers test the design for user testing by leveraging different techniques and strategies. UX designer has to ensure that the design delivers intuitiveness, accessibility, inclusivity, and operability.
 

What Is a UI Designer, and What Do UI Designers Do? 


User Interface designers are the experts who create a complete layout for the users to interact through websites, apps, and games. User interface designers work on bringing a visually designed product to the users so that they can leverage interactivity to get the processes done.

What Does a UI Designer Do? 


A user interface designer is responsible for a cluster of activities to create the right look and feel of the interfaces. A UI designer must have a strong command of visual design understanding and the related elements to produce a top-notch design and interface that captivates the users. However, here is a list of roles and responsibilities of a UI designer:


Developing a design guide to achieve consistency throughout the design process. 


Designing a responsive screen to ensure that visual elements and designs are compatible with all placement and adjustment of visual designs, such as buttons, menus, pictures, fonts, icons, scrollbars, text fields, form fields, and so on. 


Creating animations and visual effects in different file formats for visual appearance. A UI designer also focuses on the page's imagery, colors, typography, and padding for proper alignment. 


Optimize the graphical content to ensure the smooth performance of the games, websites, and other mobile applications.

 

Role and Responsibilities of UX/UI Designer

 

What Skills Do UI and UX Designers Need? 


UI/UX designers need not only technical skills but soft skills too. UI and UX designers must amalgamate their technical/hard and soft skills to develop a top-notch design that delivers a good user interface.
 

Let’s have a look at the skills UI/UX designers need to have. 

Skills to Become a UI Designer 


Here are the skills to be a UI designer:

Technical Skills 

Soft Skills 

Graphic design

Problem solving skills

Conceptual art & Sketching

Communication 

Animation skills

 & Color theory

Empathy

Coding 

Collaboration and team work

Typography

Curiosity 

Photo and video editing skills

Analytical Skills 


Skills to Become a UX Designer


Here are the skills to be a UX designer:

Technical Skills 

Soft Skills 

Extensive User Research and Strategy

Project Management 

Wireframing

Interpersonal Communication 

Prototyping 

Empathy

Information Architecture 

Collaboration and team work 

Application Development 

Presentation of Visual Elements 

Agile UX Design

Flexibility 

 

Is UX/UI design a good career? Which career path is right for you? 


Many people seem to be in the dilemma of ‘Is UX UI a good career for the future?’. There is no absolute answer to this. However, certain factors define if UX/UI design is a good fit for your career choice. Let's have a look at them.
 

UX/UI design as a career demands a few traits and characteristics from a person that hello you in determining if you should go for it or not. They are: 

You want to be creative and leverage your analytical skills to the fullest. One has to touch the heights of creativity to produce a premium design.
 

Under the canopy of a UI/UX design career, a plethora of opportunities branch out of it. Hence, it gives career growth opportunities and branches out as per the interests regarding the career.

In the long-run UI/UX design career is much more lucrative than you can imagine. It offers a lucrative career and ensures job satisfaction and security. UI/UX designers are the most important of any website, business, company, or product as they bring out the designs and their interactivity for the users.

Common UI/UX Designer Job Roles  


UI and UX designer job roles offer a lot of diversity in the career through which you can seek career growth opportunities. Not only that, but one can have a diverse range of job roles in the UX and UI Design field domain. Let’s have a look at common UI/UX designer job roles:

 

UX Designer Job Roles

UI Designer Job Roles

 

How Do UI/UX Designers Work Together? 


UI/UX designers go hand in hand as they are responsible for going through the entire process of producing one final product.

Here the analogy of the destination and wagon would pit perfectly.

 

UI/UX Designers

 

This analogy gives a thorough representation of the UX and UI teams along with their collaboration. To elucidate more on it, UX designers have to determine the working and operability of the design, which comes from extensive research and other technical aspects.

Whereas UI designers, considering the flowcharts and workflow made by UX designers, carry out the interface designing of the process.

The mantra of UX and UI designers is to work collaboratively by creating workflows, layouts, ideas, and blueprints to reach the desired design and interface.

How do I become a UX/UI designer? 


Here is a simple visual guide for becoming a UX/UI designer. Let’s see what it says: 

 

become a UX/UI designer

 

Important Tips To Consider When Hiring an Agency in 2023 


Hiring an agency for UX/UI design is a big decision as it involves the projects and stakeholders' investment. Therefore, to streamline the processes, here are some factors that you must consider before outsourcing the work to UX/UI agency. Let's have a look at them.

Expertise 


Make sure that the UX/UI agency is well-versed in the latest technologies and techniques so that they can demonstrate what you want in your project. It is also important that the agency know the latest UI/UX trends, market, and business to provide top-notch UX/Ui designs.

Time-saving 


Time is the money and with that benign said, ensure that agency can deliver projects timely. It is essential to communicate the details about the turnaround time for your project.

Cost-effectiveness


To determine if the UX/UI agency is cost-effective, check for the tools and techniques that are not readily available for everyone due to their high pricing. If a UX/UI agency offers all the high-end tech stacks and provides exceptional results, this is likely the right choice.

Brand Consistency


To build your brand, maintaining consistency is the key. Therefore, a UX/UI agency must ensure that your logo, colors, typography, idea, vision, and website are well-represented in the design that create a long-lasting impression.
 

Access to Management 


Having an executive team for the Game design agency is essential to communicate proper guidance and requirements. Ensuring access to management will save you the worry of teeny-tiny problems, as they will be one call away.

Ultimately, it all boils down to the results, work regulations, standards, trustworthiness, and commitment. Having these characteristics will lead to getting the desired results.

 

Hiring UX/UI

 

Create an Enthralling UX/UI Design For Your Game With InvoGames 


InvoGames offer full-scale UI/UX design services for game development that features mapping user journey, creating processes for game environments, optimizing visual content, and creating an overall game look to make it an enthralling one.

Our expert UX/UI designers leverage the best practices to produce a flawless game with fully-functional features and optimization to make a battle-tested game.

Hire our expert UX/UI developers now to make your next project a hit. Contact us at sales@invogames.com.

UI and UX are the central spines of everything a user can interact with while using any smart device in the present era of technology evolution.

 

UI and UX design are two sides of the same coin; that refer to the essentials of design, customer experience, and customer satisfaction. UI stands for User Interface, which specifically entails the design, colors, animations, and overall design look.

 

UX entails a user experience that focuses on the functionality of the design in delivering a smooth experience to the user. They both differentiate from each other with nuances that we will discuss later.

Let’s discuss each of them one by one.


What is UI/UX Design in the first place?


UI/UX designs are different from each other with the hue of nuances in terms of their usability and features for the user. Let’s have a look at UX/UI design and its fundamentals.

UI Design


The user interface creates a place for the users to interact with the computing world using digital designs. With the help of the user interface, the users can navigate through a website or an electronic device.

The main focus of the UI design is to create aesthetically appealing designs, buttons, navigation systems, previews, and other visual elements. To increase the design and art of a display, user interface design has the most crucial role.

Optimizing a user-interface design according to the audience's requirements is deemed essential to increase usability and interactivity throughout. A smooth design with smooth and appealing navigation boosts user retention and attracts more users.

UX Design


User experience and user interface are interlinked together. Therefore, user experience and its design is one of the most prioritized elements in a digital design so that it is logical, fun, and functional for the user. Regarding UX design, it is more related to the practical implementation of ease of usability and more interactivity.

Creating a UX design entails bringing the ideas to fruition so that it is well-executed and well-rendered to the users. It is the course of interaction that a user has through a user interface, ensuring it is seamless that meets the requirements of the target audience.

UX design is based on collecting the target audience or user’s feedback, suggestions, user journey, user persona, reviews, and extensive market research. All those factors help produce an intuitive user experience design to bridge the gap between user expectations and services/products/companies.

 

UX Design

 

Fundamentals of UI/UX Design


The fundamentals of UI/UX design vary from the nature of their functionality and usage. However, here is the list of UI/UX design fundamentals that focus on their core features and operability.

Fundamentals of UX Design


The core fundamentals of UX design revolve around five factors: 

  • Empathy
  • Strategy
  • Usability
  • Inclusivity 
  • Validation

 

Empathy

 

It redirects the user experience designer to put themselves in the user's shoes and produce designs that guarantee ease of usability and accessibility. Empathy helps in generating more power and initiative design based on user-centred preferences.

Strategy


It follows a set of goals, guidelines, and flowcharts to execute a user-friendly design. Having a well-devised UX crafting strategy leads to following each process from scratch through testing and till the completion of the design.

Usability


The alphabet ‘U’ is the leader of UX design since every digital UX design and designer revolves around it. To provide easy access, maximum functionality, and ensure user-friendliness, the UX designer must ensure the design fulfills optimal usability. 

Inclusivity


One approach that a design has to follow is ‘design for all.’ This mantra is that user experience design enables designers to create content inclusive to all races, ages, genders, backgrounds, socioeconomic statuses, and more. 

Validation


The user validation for the design experience comes above all. Therefore, a user must validate the design, whether it's fulfilling the user's expectations and requirements or not. Feedback forms and suggestions help designers conduct the validation process.

Fundamentals of UI Design


The fundamentals of UI Design revolve around five factors:

  • Visibility
  • Consistency 
  • Feedback
  • Predictability
  • Learnability 

 

Visibility


It is critical to understand what needs to be visible to the user so they can easily navigate the design. Not everything is important that demands be highlighted. Therefore, making an understandable and easy-to-navigate design is necessary.

Consistency


Keeping the design the same throughout the updates and changes is important to make navigation easier for the user. Consistency should be maintained throughout the updates, from buttons to colors to typography and other design elements.

Feedback


Give feedback to the users as they process action and complete it to ensure that their actions have been well-processed. Playing with the visual elements of the user interface of an app, webpage, and digital pages will give a seamless customer experience. 

Predictability


It is important to let users know of their next action to have complete info on their course of action to complete a process. Not highlighting predictability can lead to confusion for the users which is not a good practice.

Learnability


It refers to all four elements mentioned earlier that add up to developing a user-friendly interface giving cues to the users. Learnability gives the details to the user interface designer to ensure an intuitive design and smooth experience.

 

Fundamentals of UI Design

 

Types of UI Design Patterns


There are five major types of User Interface (UI) design patterns that are: 

  • Command Line Interface 
  • Graphical User Interface 
  • Voice-controlled User Interface
  • Touchscreen User Interface
  • Gesture-based User Interface 

 

Let's discuss them one by one.

Command Line Interface


This type of User interface is the most-used interface as it runs on textual commands for executing functions and operations. It is used as a basic platform to kickstart code-based projects. The command-line interface is used for developing programming apps and several similar programs.
 

Graphical User Interface


As the name implies, this interface accompanies visual elements, layouts, icons, widgets, buttons, and so on. Compared to the command line interface, the graphical user interface is more user-friendly as it is easier for users to engage with colors and visual elements.
 

Furthermore, GUI is also known by the name 'Natural User Interface' for the fact that users feel more natural and interactive with the graphical user interface. The major aspects of the GUI include storytelling, timeline design, feed, menu-driven interfaces, and amalgamation of other ideas to create a top-notch GUI. 

Voice-controlled Interface


It is synonymously known as voice speech, as most commands and operations are done using human speech. The perfect example of voice-controlled speech is Alexa and Siri, running commands by a discerning human voice.

In such an interface, there is no visual content; rather, machine learning is leveraged for voice recognition through Natural Language Processing (NLP) and Voice Synthesis.

The voice-controlled interface is one of the most recognizable and used interfaces as it is easier for people to put commands by doing the least. For instance, its functionality among blind people is commendable, as they can interact with an interface through speech. 

Touchscreen User Interface


This type of user interface accompanies touch sensors and is more natural s compared to graphical user interfaces. In the touchscreen user interface, the users do not have to worry about the controls and amalgamation of the buttons and other visual layouts.
 

Touchscreen user interface has made its way to games in virtual reality technology. The most common example is its use in arcade games, mobiles, LCD screens, etc.

Gesture-based User Interface


With recent technological advancements, the gesture-based user interface is rapidly evolving and even making its way to game development. With that being said, such an interface is quite prevalent in AR and VR games, where the movements are converted into game actions.

For instance, AR/VR games developed in Unity can be incorporated with the gesture-based user interface so players can interact using headsets and relevant devices. It utilizes technologies such as gesture recognition technologies for the classification of the gestures, input devices for gesture recognition, and overall prospects.

Does UI/UX Design Require Coding? No, but there is a catch for you. 


UI/UX design does not require coding. However, having knowledge and know-how of coding can boost your capacity and understanding of the back-end functionalities. There is a slight chance of instances where UX/UI designers might need a wee bit of coding knowledge. 

Hence, it does not require coding, but it can be a good choice if you want to leg up your expertise.

UX/UI Design Process - 5 Steps of the Ladder 


The UX/UI design process has five simple steps that enable the UI/UX designer to produce top-notch designs. Here are the five steps:

  1. Product Definition
  2. Research 
  3. Analysis 
  4. Design
  5. Testing 

Product Definition

 

In this step, the designer must gather all the details about the product, brand, vision, user persona, user journey, and product scope.

Doing this is essential to develop a blueprint for designing and developing user interfaces. Once all of this gets clear to the UI/UX designer, it becomes easy for them to design the interface that fulfills the audience's requirements.

Research 


This process further delves into the following categories: 

Market research and analysis to understand the competition happening in the industry 

Research the business domain to understand the field and its UI requirements

Conducting competitor's analysis to properly design the strategy for fruitful outcomes

Research and development for the latest trends, UI/UX design principles like Hierarchy, Consistency, Confirmation, User Control, Accessibility, and guidelines

Analysis


After the completion of research, a UX/UI designer analyzes the information with scrutiny. UX/UI designers must analyze the information to create hypothetical persons, user experience maps, and product representations.

UX/UI designers create hypothetical personas and product representations to finalize the user flow w.r.t product.

Design 


In this phase, all the gathered information is utilized to create the designs. UX/UI designers start working on the graphics, which is carried out by the concept art/idea, to sketching, creating wireframes, and prototypes, and finalizing the design specifications. 

Hence, for the design part it involves the following important steps:

  • Sketching 
  • Wireframes 
  • Testable Prototypes 
  • Design Specifications Development 

 

Testing 


As the name suggests, the testable prototypes developed in the design phase are tested for functionality and operability. User testing and testability are the key aspects of testing to validate the design and its user-friendliness. Different testing tools and techniques are used for the testing phase to ensure the smooth performance of the design.

 

UX/UI Design Process

 


UI/UX designs are adopting modern techniques while leaving behind the traditional methods and interface that users find boring now. UI/UX design trends in 2023 will bring the shift by adopting new technologies and making UI/UX trends in accordance with that.

Let’s quickly overview the UI/UX design trends in 2023.

  • AR/VR/MR
  • 3D Imagery 
  • Immersive Scrolling 
  • Product Reveal Hover Effect 
  • Brutalism 

 

AR/VR/MR 


UX/UI designs are no longer run-of-the-mill as user expectations have changed. They want a more interactive and immersive experience in the design. In the pretext of this, augmented, virtual and mixed realities have become the change users have been looking for.
 

With AR/VR/MR, users can virtually interact with the interfaces, websites, products, and games - using devices and headsets. In UX/UI design, augmented and virtual reality are considered the domain's future.

3D Imagery 


AR/VR and 3D imagery go hand in hand with each other. No more boring and mundane user interfaces, as 3D modeling software are used to give a three-dimensional view for enhanced user experience. 3D UX designs bring 3D assets for dimensions and modeling techniques to the UIs.

Immersive Scrolling 


Do you remember when we only had the option for horizontal and vertical scrolling? Say no to obsolete user interfaces.

Immersive scrolling is a new change and technique in UX/UI designing. It is considered the best for making the journey interactive and enjoyable, leading them to keep the user hooked.

The latest development technologies, such as Javascript, animation libraries, and native implementations accompany immersive scrolling. Immersive scrolling is mostly used in the landing pages giving control to the designers to create the best storytelling UX/UI design.
 

Product Reveal Hover Effect 


When it comes to the product’s UX/UI design, the hover effect is the most initiative one. It enables users to see the product clearly and how it will appear. This gives more of a customized experience to the users and gives a smooth user experience. 

Brutalism 


Brutalism is the latest UI/UX designing trend in 2023 that seems to take over the other mundane trends. To elaborate more on brutalism, it focuses on effectiveness and functionality with a transparent style. It does not contain heavy animations, designs, or Imagery. Here are the main features of brutalism UI/UX design:

  • B/W backgrounds
  • No gradients or shadows
  • Lack of symmetry
  • Crowded design
  • No distinct hierarchy
  • Monospaced typography
  • One font used throughout
  • Contrasting color palette
  • Lack of animation
  • Sparse imagery
  • Simple or non-existent navigation
  • Single-page website design

 

Top 5 UI/UX Design

 

What Is a UX Designer, and What Do UX Designers Do? 


A user experience (UX) designer is responsible for creating a design that bridges the gap between the user and the digital product, creating a seamless experience. A user experience designer starts from scratch by creating proper workflows and strategies to make an intuitive and user-friendly interface. 

What does a UX Designer do?


The roles and responsibilities of a UX designer involve a myriad of responsibilities and activities to execute a proper design. Most importantly, UX designers must put themselves in users' shoes to understand their needs and requirements. However, here is a list of roles and responsibilities of a UX designer:

Extensive research about the user persona, user journey, and similar user interface to produce the best user interface design.

Map out the way navigation of the user interface design has to be formed. A proper user experience blueprint is prepared for further work on wireframes and prototypes. 

User experience designers make rough sketches to show the design stages and relevant elements for the product or website. These sketches are further developed into clickable prototypes for the experimentation and implementation of the design.

UX designers test the design for user testing by leveraging different techniques and strategies. UX designer has to ensure that the design delivers intuitiveness, accessibility, inclusivity, and operability.
 

What Is a UI Designer, and What Do UI Designers Do? 


User Interface designers are the experts who create a complete layout for the users to interact through websites, apps, and games. User interface designers work on bringing a visually designed product to the users so that they can leverage interactivity to get the processes done.

What Does a UI Designer Do? 


A user interface designer is responsible for a cluster of activities to create the right look and feel of the interfaces. A UI designer must have a strong command of visual design understanding and the related elements to produce a top-notch design and interface that captivates the users. However, here is a list of roles and responsibilities of a UI designer:


Developing a design guide to achieve consistency throughout the design process. 


Designing a responsive screen to ensure that visual elements and designs are compatible with all placement and adjustment of visual designs, such as buttons, menus, pictures, fonts, icons, scrollbars, text fields, form fields, and so on. 


Creating animations and visual effects in different file formats for visual appearance. A UI designer also focuses on the page's imagery, colors, typography, and padding for proper alignment. 


Optimize the graphical content to ensure the smooth performance of the games, websites, and other mobile applications.

 

Role and Responsibilities of UX/UI Designer

 

What Skills Do UI and UX Designers Need? 


UI/UX designers need not only technical skills but soft skills too. UI and UX designers must amalgamate their technical/hard and soft skills to develop a top-notch design that delivers a good user interface.
 

Let’s have a look at the skills UI/UX designers need to have. 

Skills to Become a UI Designer 


Here are the skills to be a UI designer:

Technical Skills 

Soft Skills 

Graphic design

Problem solving skills

Conceptual art & Sketching

Communication 

Animation skills

 & Color theory

Empathy

Coding 

Collaboration and team work

Typography

Curiosity 

Photo and video editing skills

Analytical Skills 


Skills to Become a UX Designer


Here are the skills to be a UX designer:

Technical Skills 

Soft Skills 

Extensive User Research and Strategy

Project Management 

Wireframing

Interpersonal Communication 

Prototyping 

Empathy

Information Architecture 

Collaboration and team work 

Application Development 

Presentation of Visual Elements 

Agile UX Design

Flexibility 

 

Is UX/UI design a good career? Which career path is right for you? 


Many people seem to be in the dilemma of ‘Is UX UI a good career for the future?’. There is no absolute answer to this. However, certain factors define if UX/UI design is a good fit for your career choice. Let's have a look at them.
 

UX/UI design as a career demands a few traits and characteristics from a person that hello you in determining if you should go for it or not. They are: 

You want to be creative and leverage your analytical skills to the fullest. One has to touch the heights of creativity to produce a premium design.
 

Under the canopy of a UI/UX design career, a plethora of opportunities branch out of it. Hence, it gives career growth opportunities and branches out as per the interests regarding the career.

In the long-run UI/UX design career is much more lucrative than you can imagine. It offers a lucrative career and ensures job satisfaction and security. UI/UX designers are the most important of any website, business, company, or product as they bring out the designs and their interactivity for the users.

Common UI/UX Designer Job Roles  


UI and UX designer job roles offer a lot of diversity in the career through which you can seek career growth opportunities. Not only that, but one can have a diverse range of job roles in the UX and UI Design field domain. Let’s have a look at common UI/UX designer job roles:

 

UX Designer Job Roles

UI Designer Job Roles

 

How Do UI/UX Designers Work Together? 


UI/UX designers go hand in hand as they are responsible for going through the entire process of producing one final product.

Here the analogy of the destination and wagon would pit perfectly.

 

UI/UX Designers

 

This analogy gives a thorough representation of the UX and UI teams along with their collaboration. To elucidate more on it, UX designers have to determine the working and operability of the design, which comes from extensive research and other technical aspects.

Whereas UI designers, considering the flowcharts and workflow made by UX designers, carry out the interface designing of the process.

The mantra of UX and UI designers is to work collaboratively by creating workflows, layouts, ideas, and blueprints to reach the desired design and interface.

How do I become a UX/UI designer? 


Here is a simple visual guide for becoming a UX/UI designer. Let’s see what it says: 

 

become a UX/UI designer

 

Important Tips To Consider When Hiring an Agency in 2023 


Hiring an agency for UX/UI design is a big decision as it involves the projects and stakeholders' investment. Therefore, to streamline the processes, here are some factors that you must consider before outsourcing the work to UX/UI agency. Let's have a look at them.

Expertise 


Make sure that the UX/UI agency is well-versed in the latest technologies and techniques so that they can demonstrate what you want in your project. It is also important that the agency know the latest UI/UX trends, market, and business to provide top-notch UX/Ui designs.

Time-saving 


Time is the money and with that benign said, ensure that agency can deliver projects timely. It is essential to communicate the details about the turnaround time for your project.

Cost-effectiveness


To determine if the UX/UI agency is cost-effective, check for the tools and techniques that are not readily available for everyone due to their high pricing. If a UX/UI agency offers all the high-end tech stacks and provides exceptional results, this is likely the right choice.

Brand Consistency


To build your brand, maintaining consistency is the key. Therefore, a UX/UI agency must ensure that your logo, colors, typography, idea, vision, and website are well-represented in the design that create a long-lasting impression.
 

Access to Management 


Having an executive team for the Game design agency is essential to communicate proper guidance and requirements. Ensuring access to management will save you the worry of teeny-tiny problems, as they will be one call away.

Ultimately, it all boils down to the results, work regulations, standards, trustworthiness, and commitment. Having these characteristics will lead to getting the desired results.

 

Hiring UX/UI

 

Create an Enthralling UX/UI Design For Your Game With InvoGames 


InvoGames offer full-scale UI/UX design services for game development that features mapping user journey, creating processes for game environments, optimizing visual content, and creating an overall game look to make it an enthralling one.

Our expert UX/UI designers leverage the best practices to produce a flawless game with fully-functional features and optimization to make a battle-tested game.

Hire our expert UX/UI developers now to make your next project a hit. Contact us at sales@invogames.com.

frequently asked questions

UI/UX design is the most significant part of any website, game, product, or app essential for higher user retention. Outsourcing is always a smart choice as many perks come with it. By outsourcing the game UI/UX design to InvoGames, you will get the following benefits: 

  • You will get full-scale UX/UI design services from scratch. Our Ui/UX designers and game artists are equipped with creativity and will convert your game idea into a reality with agile resources and game engines. 
  • Your overhead costs will be reduced as you will not have to have the game engine license, computer systems, and personnel hiring. Outsourcing is the key to ease and smooth workflow for game development to soar high. 
  • We have professional game developers and UX/UI designers that will enable you to acquire a user-friendly game seamlessly. We are equipped with the latest tools and technologies that will give you swift access to high-end game development - giving you an edge over others. 

Outsource your game UX/UI design to InvoGames to avail all the perks you have been looking for!

UI/UX designer as a career can be a good choice for you if you want to be creative in your job and analytical as well. If you aspire to have job security, career growth, a lucrative career, and long-term success, then UI/UX design is the right choice for you.

Yes, there are possibilities that UI/UX design will be automated. With the evolution of technologies, AI, and devices - the UX/UI design field is changing rapidly.

However, the human touch and human senses of the idea, design, and concept are an inevitable part. Therefore, solely depending on automation and AI-based solutions for UI/UX is not recommended.

The UI and UX design salary ranges from $60k to $150k per year.

Here is typical UI/UX Designer Job Description:

  • Must be able to use Adobe XD to create landing sites, mobile apps, and other materials as needed on a timely basis.
  • practical knowledge of creating mobile applications
  • Figma, Adobe XD, Adobe, and Cretive Suite expertise.
  • Wireframes, prototypes, style guides, and user flows may all be created, improved, and used to successfully express your interaction concepts.
  • Describe your design choices and defend them. The overall design roadmap, as well as your own design thinking and guiding principles, should be the basis for all of your design decisions (i.e. colour theory, visual weight, etc.)
  • Keep yourself and your design team continually up to date with the most recent modifications to the standards in your industry.

The main responsibilities of a UI/UX designer are as follows:

  • Conducting extensive research to know the users' requirements and needs
  • Creating user-centered designs and interface to provide ease of use and interactivity to the users
  • Developing user flows, scenarios, mockups, and testable prototypes 
  • Converting feedback and user requirements into useable and intuitive designs 
  • Creating visual elements and layouts such as menus, buttons, typography, and other design patterns
  • Creating original graphic designs such as sketching, sculpting, and designing. 
  • Identifying and troubleshooting UX problems
  • Making screen-responsive designs and optimizing visual content

A prototype is a simulation or the sample version of the final design or product used by UX designers for testing before it is launched. 

With UI/UX design prototypes, the designers can test the interactivity, operability, and functionality of the design among the users.

It usually takes two to six years to get strong command and learn UI/UX design. However, it is not a hard and fast time to learn UX/UI design, as it depends upon how fast you get your hands on UX and UI design. The best way to learn UI/UX design is to learn through video courses, get certificates, and most importantly practical implementation of the things you learn. 

Also, there is no requirement to have a degree, certification, or other formal licenses; everyone can have a different timeline. If you are self-learning, the time entirely depends on you.

UX/UI designing per-hour pricing ranges from $40 to $175. However, UX and UI designers' per-hour pricing can vary depending on their expertise and workload. Discounts, special offers, and subscription services are differed by UX/UI designers that can help you save a lot more.

A UI/UX design system is the catalog or repository of the reusable functional elements, styles, and visual components. This collection of graphic assets is shared across the team of UX/UI designers for common usage whenever required.

Here is a list of the programs and tools that UX/UI designers need to know:

  • Figma 
  • Sketch
  • InVision
  • Adobe XD
  • Axure
  • Balsamiq
  • Flinto
  • Proto.io
  • Framer X

A full-stack UX/UI designer is involved at every stage of the design process, starting from scratch till the completion of the project. Such a designer works on both ends, i.e., the front-end and back-end of the process. From the research to the implementation, a full-stack UX/UI designer takes on the complete responsibilities - fitting the job description of 'many hats.'

Here is how you can cover UI/UX design to code: 

  • To add UI/UX design into the code, you must first design into the special and dedicated UX/UI tool. Then, download the plugin that lets you convert the UI/UX design to the code. 
  • Open the design code and click the expert code. Then, select the location where the code will be saved and exported.  
  • After downloading the code, it has been saved in a zip file format. This code includes fonts, CSS, HTML, and other images. 
  • After downloading, you can preview them locally in the browser.

The cost of hiring a UX designer depends on the project's complexity, the project's timeline, and the project's size. Usually, UX designers' hiring cost ranges from $75,000 and $150,000 per year.

UI/UX design is essential to provide a smooth user experience that boosts visitors and increases conversions. For better revenue generation and customer retention, UI/UX design plays an important role.

Writer InvoGames

Written By:

Schouzib I.
Content Lead

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